Poster design series combining static and augmented reality mediums.
Task: Poster for Lecture Series in Mexico City.
Result: This poster series was designed to operate in a hybrid space between two mediums: static posters and augmented reality via an APP. They employ a combination of both consistent, and variable elements. AR allows participants to view a film teaser on their mobile devices. The AR is activated once the phone camera detects one of the poster images and a film trailer begins playing on the mobile device over the surface of the poster.
Tools: Adobe InDesign, Photoshop
This poster design incorporates AR that is accessible through an APP. The main poster image transforms into a film trailer when viewed on supported devices.
Film: Bufo Alvarius: The Underground Secret
Filmmaker: Filip Zaruba
AR assisted trailer: Bufo Alvarius - The Underground Secret
Filmmaker’s website: www.bufoalvarius.com